Cредство коммуникации не есть сообщение, но есть ясновидец
Аннотация
Многие исследователи коммуникации рассматривали с разных точек зрения утверждение Маклюэна "средство коммуникации есть сообщение". Некоторые из них пришли к тому, что эта фраза может иметь много разных значений, как и много разных взаимосвязей с миром медиа и коммуникаций. Маклюэн предсказывает грядущее влияние технологий в своей книге "Законы медиа", где он предвосхищает будущее, в котором отрицается духовность, заменяемая терроризмом, хаосом и зависимостью. Иронично, что слово "medium" относится и к технологии (средство коммуникации) и к людям, которые разговаривают с мертвыми (медиум). Философия последней трактовки может стать попыткой вернуть духовное начало в повседневную жизнь. Автор представленной статьи показывает, как из-за текущих культурных трактовок слов "медиум" и "медиа" в глобальной среде доминирует деструктивное человеческое поведение – и как сам Маршалл Маклюэн предвидел его через свой анализ средств коммуникации и технологий.
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