Young-adults как аудитория театра в контексте трансформации культурных индустрий: особенности построения двусторонней коммуникации
Аннотация
В статье анализируется специфика young adults как театральной аудитории в контексте актуальных изменений, происходящих в культурных индустриях. На основе рефлексии международных исследований делаются выводы относительно ожиданий young adults от взаимодействия с театром и мотивов посещения. В статье рассматривается роль театра как медиатора коммуникации между обществом и его отдельными частями, а также как формы сохранения, разработки и воспроизводства социального порядка. Отмечается, что театр может оказывать глубокое воздействие на общество и его структуру, вызывая трансформации в социальных системах. Целью статьи является анализ роли театра в общественных процессах и его влияния на социальные изменения. В статье используются теоретические подходы к анализу культурных индустрий и их взаимодействия с обществом. Рассматриваются работы исследователей, изучающих влияние театра на общественные структуры и социальные дискуссии. Результаты эмпирических исследований показывают, что спектакли, актуализирующие социальную повестку, повышают вероятность активного просоциального поведения у зрителей. Театр становится площадкой для индивидуального творческого выражения и агентом установления социальной сплочённости. Современные театры рассматриваются как активные акторы экономических отношений, взаимодействие с которыми может укреплять социокультурные порядки или критиковать их. Театр является значимой формой культурных индустрий, включённой в социальные системы отношений сетевого общества. Он может способствовать социальным изменениям, стимулируя дискуссии вокруг значимых тем и предоставляя доступ к самостоятельной интерпретации произведений. В условиях креативной экономики театр конкурирует на глобальном рынке культурных продуктов и выбирает каналы и инструменты коммуникации со сложной аудиторией. Изменения в культурных индустриях объясняются трансформацией системы факторов, связанных с технологическим прогрессом и глобализацией.
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