«Температурный режим» американского политического  дискурса: от Джона Ф.  Кеннеди до Дональда Трампа

Ирина Борисовна Архангельская

Ирина Борисовна Архангельская Национальный Исследовательский Университет «Высшая школа Экономики»

Ключевые слова: Маршалл Маклюэн, «прохладные» и «горячие» медиа, политические кампании, США, Хиллари Клинтон, Дональд Трамп

Аннотация

В статье анализируется концепция «прохладных» и «горячих» медиа Маршалла Маклюэна применительно к разным типам политиков. Рассматривается актуальность данного подхода к оценке деятельности современных американских политических акторов, в том числе Хиллари Клинтон и Дональда Трампа.

Скачивания

Данные скачивания пока не доступны.

Биография автора

Ирина Борисовна Архангельская, Национальный Исследовательский Университет «Высшая школа Экономики»

Профессор, департамент литературы и межкультурных коммуникаций, Национальный Исследовательский Университет «Высшая школа Экономики» (Нижний Новгород)

Литература

Cragan, J.F. In TV terms, Obama was 'cool,' while McCain was 'hot' / MINNPOST. 10/16/08 // http://www.minnpost.com/politics-policy/2008/10/tv-terms-obama-was-cool-while-mccain-was-hot (Retrieved 03.09.2017).

Clinton on Qaddafi: We came, we saw, he died / https://www.youtube.com/watch?v=mlz3-OzcExI (Retrieved 03.09.2017)..

CNN/ORC poll: Clinton won all three debates // http://edition.cnn.com/videos/politics/2016/10/20/polls-third-presidential-debate-trump-clinton.cnn (Retrieved 03.09.2017).

Denton R.E., Jr. The Primetime Presidency of Ronald Reagan: The Era of the Television Presidency. NY: Praeger; 1994.

Donald J. Trump@realDonaldTrump //https://twitter.com/realDonaldTrump (Retrieved 03.09.2017).

Dowd, M. When Will Hillary Let It Go? [electronic resource] / The New York Times, June 14, 2014 // https://www.nytimes.com/2014/06/15/opinion/sunday/maureen-dowd-when-will-hillary-let-it-go.html?hp&rref=opinion (Retrieved 03.09.2017)..

Doyle, J. Mitt Romney: Too hot for a cool medium? The Globe and Mail, Monday, Aug. 27 2012 // http://www.theglobeandmail.com/arts/television/mitt-romney-too-hot-for-a-cool-medium/article4498216/ (Retrieved 03.09.2017).

Hadar L. «Hot» Trump vs. «Cool» Hillary — It’s all about the medium // The Daily Journalist 09.2016 // http://thedailyjournalist.com/thethinker/hot-trump-vs-cool-hillary-it-s-all-about-the-medium (Retrieved 03.09.2017).

Hot Romney vs. Cool Obama. Guess who will win tomorrow's debate? / Adbusters, 02 October 2012 // https://www.adbusters.org/blogs/adbusters/hot-romney-vs-cool-obama.html (Retrieved 03.09.2017).

Jamieson, K.H. Eloquence in an Electronic Age: The Transformation of Political Speechmaking. Oxford: Oxford University Press, 1990.

John Doyle: Trump defeated by the most basic rules of television // 26 September, 2016 // https://beta.theglobeandmail.com/arts/television/trump-defeated-by-the-most-basic-rules-of-television/article32070843/?ref=http://www.theglobeandmail.com& (Retrieved 03.09.2017)..

Kubey, R. Obama's Lead Solidifying: Cool, Kennedy Style Trumps Hot Opponent McCain / Huff Post Politics. October 17, 2008 // http://www.huffingtonpost.com/robert-kubey/obamas-lead-solidifying-c_b_135756.html (Retrieved 03.09.2017).).

Lakoff, R.T. The Language War. Berkley and Los Angeles: University of California Press, 2001.

Levinson, P. Digital McLuhan: A Guide to the Information Millennium. New York: Routledge, 2001.

Levinson, P. McLuhan in an Age of Social Media. Connected Editions, 2016.

Manovich L. Software Takes Command. New York: Bloomsbury Academic, 2013.

Software is the Message» - new mini article (1000 words) from Lev Manovich. URL: http://lab.softwarestudies.com/2013/12/software-is-message-new-mini-article.html (Retrieved 03.09.2017).

Marshall McLuhan: The Medium is the Message [electronic resource] http://www.youtube.com/watch?v=fgv72SRHdUI (Retrieved 03.09.2017).

McDonough, K. Maureen Dowd compares Hillary Clinton to «Frozen» princess because both are ice queens or something! / Salon. June 16, 2014 / http://www.salon.com/2014/06/15/maureen_dowd_compares_hillary_clinton_to_frozen_princess_because_both_are_ice_queens_or_something/(Retrieved 03.09.2017).

McLuhan, M. Understanding Media: The Extensions of Man. Cambridge; London: MIT Press, 1994.

Marchessault, J. Marshall McLuhan. Cosmic Media. Toronto: Sage Publications Ltd, 2005.

McLuhan, M. Understanding Me. Lectures and Interviews. Ed. By S. McLuhan and D. Staines. – Toronto: M&S, 2003.

Presidential election debate: Trump and Clinton clash. September 26, 2016. //http://www.bbc.com/news/election-us-2016-37468188 (Retrieved 03.09.2017)..

Robinson D. Text analysis of Trump's tweets confirms he writes only the (angrier) Android half /http://varianceexplained.org/r/trump-tweets (Retrieved 03.09.2017).

Ronald Reagan Address to the Nation on the Explosion of the Space Shuttle Challenger / http://www.presidency.ucsb.edu/ws/?pid=37646/ (Retrieved 03.09.2017)..

Russo J, In This Election Cycle, the Medium Is the Message/ Observer. 04/28/16 // http://observer.com/2016/04/in-this-election-cycle-the-medium-is-the-message/

Stearn, G.E. McLuhan: Hot & Cool, a Primer for the Understanding and a Critical Symposium with a Rebuttal. New York: The Dial Press, 1967.

The Third Presidential Debate: Hillary Clinton and Donald Trump (the full debate). NBC News // https://www.youtube.com/watch?v=smkyorC5qwc (Retrieved 03.09.2017).

They don't get much cooler; Why Obama is the perfect McLuhan proxy by Robert Fulford // The National Post, 18 March 2008 / http://www.robertfulford.com/2008-03-18-mcluhan.html (Retrieved 03.09.2017)..

Trump- Clinton First Presidential Debate / https://www.youtube.com/watch?v=s7gDXtRS0jo (Retrieved 03.09.2017)..

WH on Trump Tweet: He Fights Fire with Fire // http://edition.cnn.com/videos/politics/2017/06/29/white-house-press-briefing-defend-tweet-fire-sot.cnn (Retrieved 03.09.2017)..

Who won the third US presidential debate, Trump or Clinton? 20 October 2016// https://www.theguardian.com/commentisfree/2016/oct/20/who-won-the-final-presidential-debate (Retrieved 03.09.2017).