Роль социальных сетей в предвыборных кампаниях президента США 2008–2020 годов
Аннотация
Интернет стал одним из важнейших инструментов политической борьбы в Соединённых Штатах Америки, особенно в ходе предвыборных кампаний. Особую роль, в частности, играют крупнейшие онлайн-платформы и социальные сети – Facebook, Google, Twitter.
Особенностью их использования в предвыборных кампаниях является то, что они предоставляют совершенно безграничные возможности связи кандидатов и избирателей. С одной стороны, при помощи различных автоматизированных алгоритмов можно получить детальнейшее понимание проблем общества на самых разных уровнях – как внутри конкретных регионов, так и среди различных групп населения. Вместе с тем, социальные сети – эффективная платформа для агитации. В отличие от традиционных средств агитации, таких как встречи с избирателями или рекламные ролики в традиционных СМИ, агитация в интернете практически не ограничена ни временными рамками, ни географическими, а только финансовыми. Именно с этой особенностью связан тот факт, что в ходе последних президентских кампании в США предвыборные штабы располагали беспрецедентными суммами на работу с социальными сетями.
Скачивания
Литература
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