Уилбур Шрамм и становление науки о коммуникации в Китае
The following article describes the three roles of Wilbur Schramm, that influenced the process of establishment of a new academic field in China scholar structure - the communication study. The authors review the visit of Schramm in China in 1982 and discuss the impact of this tour for Chinese academic society.
Schramm`s Chinese name "Xuan Weibo" has not only phonetic but also ideological meaning - "The Great Uncle of Dissemination." The following article answers the question - why did China choose Schramm for the role of "icebracker" for the establishment of communication studies in the country?
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