Communications of State Corporation in Social Media: Imperatives and Experiment

(on the Example of State Corporation Roskosmos)

Abstract

The article discusses the experience of official public relations through social media. The conversation on this topic, according to the authors, should not be abstract. The article focuses on the representative case study of Roscosmos. Roscosmos is one of 6 state corporations of the Russian Federation and is responsible for the development of Russian cosmonautics. Together with atom, gas, bread and weapons, space is one of the main brands of Russia. Therefore, the positioning of Roscosmos is not just about corporate communication but communication of national importance and global coverage. The goal and implementation of the communication strategy of Roscosmos is interesting to study in the complex context of the information society and online communication, public openness and accountability, budget deficit and global competition.