Limitations of the Media Frames Theory in Non-Democratic Context
Abstract
To date, frame is one of the most commonly used concepts in communication studies. Predominantly, research, which are devoted to media effects, focus on democracies, but lately there is a surge in the number of non-democracy oriented research, which focus on media effects in the authoritarian context. Our aim is to define the applicability limitations of the media frames theory to study media effects in non-democratic context. By defining conceptual boundaries of framing and characterizing media systems, we argue, that framing strongly interrelates with persuasion. Hence, this leads to potential restrictions for the concept application in studies of the media influence on public opinion in non-democratic regimes, where the autonomy of media system is violated.
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