Russian Football Fans: Origins, Organization and Mass Actions
Abstract
Russian football fandom movement is going through transformations which call for further holistic investigations of its characteristics in order to develop a comprehensive policy on the issue of youth subcultures. The existing policies in this field are fragmented and do not take into account constantly changing age, social, gender, and ideological aspects of youth subcultures, thus making it harder to predict the direction of the fandom movement development.
Recent football fan action in Russia and its role in national and international sports events have shown that the phenomenon of football fandom, including its organization and cultural norms, calls for close investigation. This investigation is essential not only for understanding the patterns of Russian football fan ‘mass action’, but also for the development of an effective communication strategy with the fandom organizations
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