Communicative Capitalism: from Protests to Sharing

Abstract

Just as industrial capitalism relied on the exploitation of labor, so does communicative capitalism rely on the exploitation of communication. Communicative capitalism is that economic-ideological form wherein reflexivity captures creativity and resistance. Expressions of dissent enrich the few and divert the many. The media practices we enjoy, that enable us to express ourselves and connect with others, reassemble dissent into new forms of exploitation and control.