Translating McLuhan: interview with Vladimir Nikolaev

Abstract

In the following interview the translator of "Understanding Media" Vladimir Gennadievich Nikolaev tells the story of the first publication of Marshall McLuhan in post-soviet Russia. Vladimir Nikolaev also shares the details of the difficulties while translating McLuhan, as well as he shares and his opinions about modern understanding of McLuhan ideas in Russia.

It is worthy to note that in Soviet times the only way to get acquainted with the works of western scholars from non-communist countries was to make a critical review on their works.