Theory is Essential for Understanding PR Practice and Keeping it Consistency

Abstract

This work is recommended for serious scholars and practitioners in the field of public relations. The book provides an insightful look at the most influential ideas that have contributed to the development of strategic communication and continue to play a significant role in addressing some of the most challenging issues in modern public relations. The authors demonstrate that the theories presented in the book are still relevant and can be applied in today's complex and ever-changing information environment. The insights provided in this book can help readers improve their ability to navigate this complex landscape and make informed decisions.