Research of the User Experience During the Interaction ith Internet Sites
Abstract
The article contains the results of the author's research aimed at studying digital user experience in the household appliances segment. In the process of research, digital resources offering household appliances to Russian consumers were identified, their positioning map was compiled, and a quantitative consumer assessment of the user experience of ordering household appliances on the allocated resources was obtained. The elements of user experience when choosing household appliances on the Internet are determined and their rating is compiled. The interest of consumers of household appliances in the use of AR technologies is assessed and recommendations for their application are proposed.
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References
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