Брендинг территорий как инструмент привлечения туристов в малые города Подмосковья
Аннотация
В статье представлены результаты проведенного авторами исследования туристического позиционирования малых городов Московской области в сети Интернет. Отечественные практики туристического позиционирования рассмотрены в концептуальном контексте глобального экспертного дискурса, связанного с проблематикой территориального брендинга. Цель авторов исследования состоит в том, чтобы с учетом накопленного международного опыта оценить использование стратегий и технологий территориального брендинга при туристическом позиционировании малых городов Московской области. По результатам исследования составлен рейтинг туристического брендинга малых городов Московской области.
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