Маклюэн в цифровых рыночных отношениях: медиаэффекты онлайн-покупок
Аннотация
Цифровой коммерческий мир живет и функционирует так, что "закон" (nomos) получает привилегии перед "природой" (physis) через сокращение покупателей до не имеющих тела и физической формы человеческих существ и трансформацию товаров и услуг в информацию.
Эта статья толковательного характера обращается к тому, как подход Маршалла Маклюэна к медиаэкологии дает возможности для дальнейшей аналитической работы, нацеленной на изучение медиаэффектов в цифровых рыночных отношениях.
Во-первых, медиаэкология по Маклюэну соединена, чтобы предложить теоретическую рамку для представленной статьи.
Во-вторых, краткое резюме дебатов относительно Номоса-Фюсиса показывает, как человеческие существа используют язык для того, чтобы отличать идеи от физических объектов. Автор предлагает точку зрения, согласно которой подход Маклюэна к медиаэкологии вносит свой вклад в спор относительно Номоса-Фюсиса.
В-третьих, медиаэффекты, оказываемые на человеческий чувственный опыт со времен древних рынков до современных торговых центров из стекла и бетона, отличаются от сообщений и посланий цифрового рыночного пространства. Медиаэкология Макллюэна бросает потребителям вызов и предлагает принимать во внимание цифровое рыночное пространство как средство коммуникации, включая его непредумышленные негативные последствия вместо того, чтобы фокусироваться только на позитивных сообщениях цифрового рыночного пространства.
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